Friday, 7 September 2012

Chapter 4 : Measuring the Success of Strategic Initiatives

In this chapter, i learn a lot of thing. Miss Salina is a great when she give the lecture about this topic. Now, i can see how the organization or company operates by apply the particular in this chapter. First of all, in this topic i had learn about IT metrics. What is IT metrics?Okay, IT is stand for Information Technology and metrics are details measures that feed to bussines drivers. In other words, IT metrics are used to measure the performance the company. For example, TESCO are introduce customers to their members card. For customers, that members card allowed them to get discounts on their buying but it must based on term and condition. But for the TESCO themselves,the members card are used to analysis about what are their customers purchased everyday, seek the items that most of customers purchased or in other words, TESCO use the members card to do research about the customers  demand daily and the customers behaviour. With the members card and such that information, TESCO can plan and measure the new strategy to develop their bussines.


In my opinion, this chapter are interesting and are useful..
Okay, next chapter will become more interesting..so wait and enjoy this chapter first.


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