Whats about the chapter?Look interesting right? So, now i want to show the application in this particular topic in the organization. There are 4 strategic initiatives:
- · Supply chain management (SCM)
- · Customer relationship management (CRM)
- · Business process reengineering (BPR)
- · Enterprise resource planning (ERP)
For supply chain management, it is about the management of flows between and among stages in a supply chain. It importance purpose is to maximize total supply chain effectiveness and profitability. For example, in JUSCO the cashier will scan the product that purchase by customer and that information will send to the store and the store will send that information to supplier. With such this information or management, it will develop the JUSCO business. For CRM, its about the management to make a good relationship with customer. This strategic is used to gather the information or do research about the customer behaviour to maintain and increase the profit. For example, JUSCO,make discounts of their product monthly to maintain their customers loyalty.
okay,wait for next post okay...kbai~
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